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ShoppingSupermarket Prices in Israel - House Brand vs Leading Brand

Supermarket Prices in Israel – House Brand vs Leading Brand

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Last Updated on October 23, 2021

Does it pay to buy the supermarket’s house brand? A price comparison.

Shufersal supermarket productsThe Shufersal chain has a large house brand selection.

Over the past few months we’ve been researching and reporting on the shopping habits of the English speaking community in Israel and conducting price comparisons as well; fruit and vegetables, a family holiday, school supplies etc.

Now, we compared the prices of 26 different supermarket items; the  house brand and the leading brand.  What is the best value for money?  How much can you save a month?  We visited Shufersal in Kiryat Eliezer in Haifa, and these are the price differences we found on selected items:

Item House Brand Price Leading Brand Price
 Chicken soup powder – 400g  10.00  19.40
 Fabric Softener – 1 L  9.90  11.90
 Loaf chocolate cake  7.90  12.90
 Turkish coffee – 4 x 100g 14.90 29.90
 Bleach (Ekonomika) – 4 L 9.90 10.90
 Popcorn for microwave – 600g 12.90 14.90
 Canola Oil – 1 L  6.50 11.90
 Persian rice – 1 kg  6.50  7.50
 Desiccated garlic 9.90 10.90
 Frozen Kebab 15.00 (500g) 21.80 (400g)
 Rice Milk – 1 L 12.90 14.90
 Wheat crackers 19.90 (900g) 28.90 (1 kg)
 Flour – 1 kg 3.50 9.90
 Dark chocolate slabs (parev) – 6/pack 22.90 28.50
 Liquid bath soap – 3 x 500 ml 10.90 19.90
 Regular soap – 4 per pack 10.90 17.90
 Earl Grey tea – 25 tea bags 9.90 15.90
 Olive oil – 750 ml 29.90 35.90
 Cornflakes – 750g 10.90 16.90
 Waffle/wafer biscuits – 500g 8.90 12.50
 Petite Beurre – 500 g 7.50 11.20
 Chocolate spread – 350 g 9.90 14.00
 Peanut butter 18.90 (510 g) 23.70 (462 g)
 Rice crackers – 100g  6.40 6.90
 Tomato paste 1.60 1.90
 Canned chickpeas 5.40 5.90
 Total cost of trolley  293.70  416.80

It is clear that there is a lot of money to be saved by buying the house brand. We saved over 100 shekels on just 26 items.  If you bought the house brand every time over the leading brand, you could save at least 400 shekels a month.  400 shekels a month is 4,800 shekels a year.  4,800 shekels a year is more than Israel’s minimum wage.  With 4,800 shekels you can get 4 or 5 nights accommodation in a luxury zimmer or a few nights accommodation at an economy hotel in Eilat.  Makes you think, hey!

We did not compare the flavor or nutritional value of the food items which may affect your final purchase decision.

Shufersal had no influence in this article whatsoever.

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