Last Updated on September 23, 2020

Tips for marketing your business during the pandemic.

Some businesses have taken a serious knock during the pandemic while others have seen tremendous growth. Many small businesses have been forced to review their marketing efforts or have had to come up with new ideas and concepts to keep afloat.   

Lockdown means that online shopping is booming; groceries, clothing, cosmetics, home office supplies, take-away food, you name it, you can get it online.  It’s now time to build up your online presence, grow your social media presence and most importantly work on your SEO – Search Engine Optimization – in other words it’s time to improve your Google rankings,  If you don’t get in the game now, you might never catch up.

What’s holding you back?  It’s the conversation you’re having with yourself…

“I don’t really need SEO”, ” I can do it myself”,  “Can I really afford this?”, “Free is best and word-of-mouth is better” , “We’re on hold, we’ll wait and see”,

That’s not really so.

In the past many small businesses in Israel, in the Anglo community, have grown by word-of-mouth referrals and organic growth.  You might be one of those that proudly say “I haven’t spent a shekel on marketing my business”.

Now is not the time for this and this train of thought could result in your business being wiped out as your competitors grow their strategies. 

There are no rewards for not spending a shekel on marketing.  The only reward there is in business is the PROFIT in your bank account. 

Relying on luck during the corona crisis is not going to work either. You need to make sure you have a solid strategy that consistently brings traffic to your website and generates leads that you can convert into sales.

Google is the top search engine and most people use it. In fact, 88 percent of all transactions start with an online search. Whether you are looking for a wedding hall, a tax advisor, a moving company or a repairman, Google is your starting point and if you are not showing up, then you will not reap the rewards today, tomorrow, next month or next year, in fact for the entire life of your business

“I can do it myself”

Can you really? Do you know enough about Google’s ever changing algorithms? Do you know how to do effective keyword research? Who are your competitors?, Do you understand the problems with your website and how to fix them?  These are just some of the solutions a professional can provide.

You may think SEO doesn’t really work.  You need to practice it for the long term.  You can’t just do 15 crunches and expect your lockdown-belly to disappear…Right?

Your customers are online all day looking for solutions to their problems.  Are you showing up in their search results?  If you aren’t, we can help you ignite your SEO.

Homework for lockdown

There are a few things you can do.  Use lockdown time for research. 

• Is your website tired? Get ideas from other sites. What are they doing that you are not?
• What kind of content do they have?
• What colors are they using?
• What drew you in?
• How do they keep you in the website?  Make a note of how much time you spent on each site.  Did you bounce out after a few seconds? Why?
  
• What else can I do to make sure that I stand out from the rest?

Try to interpret your basic analytical data. What is it saying about your audience?

There is more to SEO than this, but having a basic understanding helps kickstart the process.  We can help you put a plan together and determine and solve specific problems.