Thursday, 13 December 2018
(Reading time: 2 - 4 minutes)

Top 5 paid web analytics tools.

heat mapA typical heat-map showing mouse activity on a web page

Last time we spoke about free web analytics tools the best of which, for any small business, is Google Analytics (GA). This time we will speak about paid web analytics tools.

Avinash Kaushik, one of the gurus of data analytics, sums up web analytics like this...

  • The analysis of qualitative and quantitative data from your website and the competition
  • To drive a continual improvement of the online experience of your customers and prospects
  • Which translates into your desired outcomes (online and offline)

When selecting the web analytics tools for your website, there are many options and features to choose from. Before committing to a paid subscription, bear in mind that many of these tools offer a free trial period. Take advantage of this and narrow down your options by comparing each product’s functionality with your business goals. You can spend anything upward of $10/month for analytics tools.  Before you choose a paid solution, ask yourself the following questions:

  1. What do the visitors on my website do?
  2. Are they completing what they set out to do?
  3. If not, why not?
  4. How satisfied are my visitors?

Clicktale offers a multitude of solutions including data on marketing and conversion funnels, a heat-map of mouse movements, in-page paths, behavioral patterns, psychological analytics and much more.  They do not advertise their prices online but you can expect to pay hundreds of dollars every month for their software.

Matomo, in addition to heat maps, media analytics, a detailed search engine keyword tool (missing in GA) offers session recording. record all activities on a page of a real visitor such as clicks, mouse movements, scrolls, window resizes, page changes, and form interactions. You can then replay these interactions in a video to see exactly how a visitor interacted with your website.  Starting price $8/month.

Woopra, apart from the usual data, Woopra allows real-time, individual level, analysis. Examine every user and every action they've taken in real-time. See who is making payments, interacting with your website, opening emails and using key product features all within a single platform.  Their core package if free, but like most free tools, this package has limited functionality.  Their Pro edition comes it at $999/month.  

Clicky has a plugin for Wordpress, Joomla, Drupal, Angular as well as other Content Management Systems (CMS).  Their Analytics API allows you to extract your web site's traffic data into several common formats, making it easy to integrate, analyze, or store your data within your own application.  Their platinum package sells for $20/month.  Some of the features include heat maps, segments, campaign tracking, track downloads, video analytics, Twitter keyword monitoring and custom data tracking.

SimilarWeb is a online tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (time on site, page views, bounce rate), among other features.  Their pricing is based on modules that you can combine according to your needs.

Two decades ago Bill Gates coined the phrase 'Content is King".  Yes it's true, content is top-dog. Good, original content will get you better Google rankings. It's the type of content you need, what you do with it and how you interpret the analytical data that will help convert clients.

 

{module [